At Visit Media, we learn about your target consumer and create a media plan for success – one that delivers the right message to the right consumer at the right time.

First, we identify your customer.  Methods used may include:

• Data Analysis … review historical performance data and future marketing goals.  Identify states, cities, or zip codes, which have yielded a high percentage of customers in the past.  Consider current changes in product, service or expansion for announcement.
•  Consumer Profiling … Define the socio-demographics of your existing customers and identify where to “harvest” alike consumers.

Next, we design and implement a media plan to reach your target customer. Considerations involve:

• Seasonal behaviors that affect your consumer’s ability to travel (weather, school, etc.) and as a result we determine the most effective date of delivery.
• Identifying which print medium is most appealing to your customer (newspaper, inserts, direct mail).
• Assessing the shelf-life (longevity) of your ad, promotional opportunities, and consumer offer appeal.